In pursuit of its goal of making government transactions faster and safer for millions of Filipinos, GCash, the country’s leading finance app, has signed a memorandum of agreement with the City Government of Malabon – making all cities in the National Capital Region cashless payment-enabled communities.
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| (Left to right) - Rafael Antonio Tecson, GCash Regional Head for Public Sector (Greater Manila Area), Martin Kristopher Limgenco II, GCash Commercial Sales Head, Malabon City Mayor Jeannie Sandoval, and Alexander Rosete, Malabon City Administrator. |
The signing, held during the city’s 425th founding anniversary event, was led by City Mayor Hon. Jeannie N. Sandoval, together with City Treasurer Norman Delos Reyes and GCash Head of Commercial Sales Macky Limgenco. The partnership reflects the shared goal of Malabon City LGU and GCash to make everyday transactions safer, more secure, and more convenient through digital adoption.
Under the partnership, Malaboeños will now have access to safe, convenient, and quick financial transactions as GCash will soon be added as a payment option in the city’s online portal at https://online.malabon.gov.ph/Malabon/OnlineServices/login portal. Moreover, all cashiers in the City Treasurer’s office will be accepting cashless payments for face-to-face transactions via the GCash Scan.
As part of their collaboration, GCash and the city LGU also aim to educate its employees and constituents on the features and benefits of using finance apps such as GCash. Residents of Malabon City are among the top users of the app’s digital financial services such as Send Money, Pay Bills, Buy Load, Web Payment, and Pay QR, among others.
“We are excited to kick off Malabon City’s integration of cashless payments to pay city taxes and fees. This initiative will give more convenience to the residents and businesses, and enable faster economic growth and development for the people of Malabon City. We thank the local government for their readiness and willingness to future-proof the services for the city,” said Limgenco.
Aside from helping the city pave the way for its digitization roadmap, GCash also helps its partners encourage small and micro-entrepreneurs to accept cashless payments. In addition, more vendors in the city can now be onboarded for GCash Pera Outlet (PO). This feature on the app allows small merchants to earn extra income and grow their businesses by offering customers in the community convenient access to various GCash services such as cash-in, cash-out, paying bills, and sending money.
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