SM Supermalls continues to champion inclusivity with ‘Movies for the Blind,’ a special screening series designed for individuals with visual impairments. In collaboration with Project ADAM (Audio Description Awareness Movement), this initiative features audio-descriptive technology to ensure an immersive cinematic experience.
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| In collaboration with Project ADAM (Audio Description Awareness Movement) and GMA Network, SM Cares and SM Supermalls mount “Movies for the Blind’ in SM Cinema Davao on March 22. |
Held across multiple SM malls nationwide, the initiative aligns with SM’s continuing commitment to making entertainment accessible to all. The culminating event will take place on August 2 at SM Megamall in celebration of White Cane Safety Day.
A More Inclusive Movie Experience
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| About 280 participants enjoy the film “Firefly,” which has audio description, at SM Cinema Davao 6 in SM City Davao. |
Through audio-descriptive screenings, visually impaired guests can follow the story with narration of key visual elements. The featured film, Firefly (2023), was chosen for its heartwarming fantasy storytelling and inspiring message perfect for all families.
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| SM City Davao continues to maintain having a welcoming environment as the mall for all. |
"Everyone deserves to enjoy the magic of cinema. Through ‘Movies for the Blind,’ we are not just screening films—we are creating meaningful experiences where individuals with visual impairments feel valued and included," said Jezer M. Gutierrez, assistant mall manager of SM City Davao.
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| Through audio-descriptive screenings, visually impaired guests can follow the story with narration of key visual elements. |
Nationwide Reach and Impact
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| SM City Davao assistant mall manager Jezer Gutierrez shares the “Movies for the Blind” initiative of SM Cares and SM Supermalls in partnership with Project ADAM, GMA Network, and local communities. |
Screenings have been held at SM City Davao, SM City Legazpi, and SM City Calamba (March 22), with upcoming events at SM City Cebu and SM City Baguio (April 26).
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| GMA Network’s “Firefly” was chosen for its heartwarming fantasy storytelling and inspiring message perfect for all families. |
By partnering with Project ADAM, GMA Network, and local communities, SM Supermalls reinforces its ongoing mission to create inclusive and welcoming spaces for all.
For updates on SM Cares’ accessibility programs, visit https://www.smsupermalls.com/smcares or follow @SMCaresOfficial on social media.
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